High Impact Mailers
Today marketing to highly targeted prospects, can be a difficult challenge. In order to ensure your message has the highest possible immediate impact—and the highest possible response rate—an interactive and dimensional mail piece should be used.
Your mail piece will join the ranks of hundreds of other pieces that are competing for the same attention. It is imperative that you Stand Out and Get Noticed. You need to use a Pop-up mailer!
The results from three-dimensional and interactive mailings are usually very high. The Direct Marketing Association ranks dimensional mail as the second highest in response rates for direct orders. In their statistical member feedback survey, the average response rate was 2.3 percent and the highest response rates were 8.3 percent.
Today marketing to highly targeted prospects, can be a difficult challenge. In order to ensure your message has the highest possible immediate impact—and the highest possible response rate—an interactive and dimensional mail piece should be used.
Your mail piece will join the ranks of hundreds of other pieces that are competing for the same attention. It is imperative that you Stand Out and Get Noticed. You need to use a Pop-up mailer!
The results from three-dimensional and interactive mailings are usually very high. The Direct Marketing Association ranks dimensional mail as the second highest in response rates for direct orders. In their statistical member feedback survey, the average response rate was 2.3 percent and the highest response rates were 8.3 percent.
The Solution
Use a high-impact dimensional PopfotoCard, a Pop-up mailer, which is geared to engage the recipient beyond that of a commonly flat printed piece.
In addition, the Popfotocard's Pop-up based effectiveness can be improved further by utilizing some of our services. For instance, the Pop-up Mailers can be personalized to each recipient by using VDP (Variable Data Printing). According to a study by CAPS Venture, “69% of recipients prefer highly personalized copy”. VDP can be used in altering the text or images on the direct mailer to ensure a highly personalized experience.
Another service that ties in with VDP, is our One-to-One marketing solution that offers a multi-touch, multi-media and multi-cycle approach. This approach, utilizing PURLS (Personalized URL's) has been know to improve the response rates by over 2 1/2 times over campaigns that don't use this approach.
The card containing the Pop-up itself can additionally be cut to any custom shape and size to give it a uniqueness that will provoke the recipient to be curious as to what the card contains. Within the card, the Pop-up element can also entail any imagery and shape of the client's choice with a message that is sure to captivate its target audience.
Want to get really dimensional? PopfotoCards can have multiple Pop-up elements to give the appearance of true 3-dimensional space.
Are you interested in offering a complete Sensory Experience for your Direct Mail campaign? PopfotoCard's can be custom tailored to add Sound, Lights, Scent, Touch and Taste.
Why PopfotoCard.com?
PopfotoCard.com is leading the way in bringing high impact 3-dimensional, Pop-up and interactive based products to businesses and individuals.
We recognize the importance of getting noticed and communicating effectively. Our unique solution will aid you in being able to stand out and get the maximum amount of attention for your business.
We have the experience of working with BIG and small businesses in creating successful campaigns and exceeding our client's expectations. Some of our clients include, Washington Nationals Baseball Club, Free & Clear, Areva, Mercedes Benz, Carl Zeiss, CarrHomes and more.
Use a high-impact dimensional PopfotoCard, a Pop-up mailer, which is geared to engage the recipient beyond that of a commonly flat printed piece.
In addition, the Popfotocard's Pop-up based effectiveness can be improved further by utilizing some of our services. For instance, the Pop-up Mailers can be personalized to each recipient by using VDP (Variable Data Printing). According to a study by CAPS Venture, “69% of recipients prefer highly personalized copy”. VDP can be used in altering the text or images on the direct mailer to ensure a highly personalized experience.
Another service that ties in with VDP, is our One-to-One marketing solution that offers a multi-touch, multi-media and multi-cycle approach. This approach, utilizing PURLS (Personalized URL's) has been know to improve the response rates by over 2 1/2 times over campaigns that don't use this approach.
The card containing the Pop-up itself can additionally be cut to any custom shape and size to give it a uniqueness that will provoke the recipient to be curious as to what the card contains. Within the card, the Pop-up element can also entail any imagery and shape of the client's choice with a message that is sure to captivate its target audience.
Want to get really dimensional? PopfotoCards can have multiple Pop-up elements to give the appearance of true 3-dimensional space.
Are you interested in offering a complete Sensory Experience for your Direct Mail campaign? PopfotoCard's can be custom tailored to add Sound, Lights, Scent, Touch and Taste.
Why PopfotoCard.com?
PopfotoCard.com is leading the way in bringing high impact 3-dimensional, Pop-up and interactive based products to businesses and individuals.
We recognize the importance of getting noticed and communicating effectively. Our unique solution will aid you in being able to stand out and get the maximum amount of attention for your business.
We have the experience of working with BIG and small businesses in creating successful campaigns and exceeding our client's expectations. Some of our clients include, Washington Nationals Baseball Club, Free & Clear, Areva, Mercedes Benz, Carl Zeiss, CarrHomes and more.
PopfotoCard - Pop-up Direct Mailers
