PURLs are personalized web-based landing pages created for each direct mail recipient and dynamically generated on each direct mail piece. An example of how this might look would be: www.JohnSmith.YourWebsite.com
PURL's allow you to deliver a highly targeted message that gives your prospects or customers the ability to immediately respond to your offers online.
The Direct Marketing Association reported in 2006 that, “42% of recipients of Direct Mail would like to have the ability to respond online”. Are you there for them?
This fresh approach to marketing delivers on every level by:
* Dramatically increasing your response rates
* Boosting your ROI with more relevant Direct Mail
* Tracking campaign results in real-time
* Notifying your sales team of HOT leads in real-time
*HOT TIP: Nearly 2½ times more leads are generated from a multi media, multi touch, multi-cycle approach against senior level decision makers in companies as compared to lower level line of business decision makers in companies or all levels of decision making at mid-market companies.
Using the “one and done” approach, common in database marketing campaigns historically generates just one out of a potential 100 opportunities that are possible with multi-media, multi-touch strategy, multiple cycle campaigns against the same market.
By utilizing our one-to-one marketing program, we can help you launch the most successful Direct Marketing campaign possible. Interested in learning more about how PURL's work? Click here...
The Direct Marketing Association reported in 2006 that, “42% of recipients of Direct Mail would like to have the ability to respond online”. Are you there for them?
This fresh approach to marketing delivers on every level by:
* Dramatically increasing your response rates
* Boosting your ROI with more relevant Direct Mail
* Tracking campaign results in real-time
* Notifying your sales team of HOT leads in real-time
*HOT TIP: Nearly 2½ times more leads are generated from a multi media, multi touch, multi-cycle approach against senior level decision makers in companies as compared to lower level line of business decision makers in companies or all levels of decision making at mid-market companies.
Using the “one and done” approach, common in database marketing campaigns historically generates just one out of a potential 100 opportunities that are possible with multi-media, multi-touch strategy, multiple cycle campaigns against the same market.
By utilizing our one-to-one marketing program, we can help you launch the most successful Direct Marketing campaign possible. Interested in learning more about how PURL's work? Click here...
Personalized URL's (PURL's)
